One of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key takeaway from a panel of experts discussing programmatic at a recent ClickZ Live digital...
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? At ClickZ Live Jakarta, Chris J Reed, global chief executive officer and founder, Black Marketing, shared his 10 tips for success on LinkedIn....
