Google Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location of the code on the page There are certain actions though...
There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. I have even written one myself and it’s a common slide in many of my talks. But with the newest features that are available within...
