Baidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China. That speaks clearly to the immense size and power of the Chinese market. An estimated 507 million Chinese use search...
When Google launched the mobile update in April 2015, it was intended to reward brands with mobile-friendly websites. Even without the update, however, marketers can not ignore the increasing importance of mobile. More searches are now performed on mobile compared to...
Recent changes made to the Google SERP have taken many by surprise. Google has eliminated the sidebar ads that once appeared to the right of the results. They have also increased the number of ads allowed above the results, now showing up to four ads. This has...
Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing. According to ClickZ’s 2016 Digital Trends Report, it was reported as one of the most significant trends for brands heading into...
There has been a shift away from creating content for contents’ sake and a much greater emphasis on the value of creating content with specific goals for specific people. via Search Engine Watch http://ift.tt/1YtPC4o
