Three early results of Google removing right-hand side ads

About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side. Apparently Google made this change based on years of testing. These tests showed that no one was really clicking...

Bidding for top position on a SERP: what does it get you?

Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day.  While I think this is a tidal wave of information and computing power that’s coming towards every industry,...

How to Use Google’s New Customer Match Feature

The latest advancement in personalization, Google’s new Custom Match feature will increase ad targeting potential. How can marketers effectively use this tool to their advantage? via Search Engine Watch

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