About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side. Apparently Google made this change based on years of testing. These tests showed that no one was really clicking...
Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day. While I think this is a tidal wave of information and computing power that’s coming towards every industry,...
I took a look at some of our own client’s data points to see how this search engine was performing and provide my own point of view. via Search Engine Watch http://ift.tt/1ZYbx0T
The latest advancement in personalization, Google’s new Custom Match feature will increase ad targeting potential. How can marketers effectively use this tool to their advantage? via Search Engine Watch http://ift.tt/1PSimLz
