Five of the most interesting SEM news stories of the week

In this week’s round up we have penalties for bloggers, Google indexing image alt tags and the most expensive AdWords keywords.  Google begins testing green ‘ad’ labels A few people starting spotting green ‘ad’ labels on Google paid ads...

Is Google testing out green labels for PPC ads?

Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this tweet in my timeline earlier today, from a user who’d noticed these green ad labels in the UK. Looks like Google is testing green Ads. Anyone...

Mobile marketers are missing out on hyperlocal: report

Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential.  It works too, so many advertisers are missing out on one of the best tactics to use. This is one...

30 quick and easy SEO tips for small businesses

For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed, there’s a lot that small businesses (and anyone) can do without any great SEO knowledge, and without spending too much money. With...

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