Do 50% of adults really not recognise ads in search results?

Around half of adults are unable to recognise ads in Google’s search results, according to a survey.  This surprising statistic comes from Ofcom’s Adults’ media use and attitudes report, released this month. While I’ve seen studies suggesting that...

17 ways to improve your site search results pages

As site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users.  In this post I’ll look at the presentation of site search results, and what retailers can do to ensure that...

How to optimize your Google My Business listing: expert tips

A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services.  Even broad queries with large volumes are now showing local results which is something small...

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