I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here). Take the term ‘SEO’, for...
Instead of screaming their messages at customers, marketers can benefit from the more subtle, understated organic search, which is driven by long tail keywords. via Search Engine Watch http://ift.tt/1jQpNci
