Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can help you tap into the mindset of the people you’re trying to sell to. Part two: to gauge public opinion Pretty much...
There’s a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place. via Search Engine Watch http://ift.tt/200325r
Christmas is a time for sharing – at least that’s what the social media teams of some of the country’s biggest retailers want you to think. via Search Engine Watch http://ift.tt/1YjRmI3
Publishers used James Bond’s latest adventure Spectre for their own content marketing efforts. Here’s how they performed. via Search Engine Watch http://ift.tt/1llqD1w
