A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app. The hybrid app sits in the middle of...
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the most of them. If you want to avoid spending the majority of your project budget on advertising and public relations (PR),...
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter how brilliant your mobile website or app is if no one knows about it or uses it. The Catch 22 is that people visit websites/apps...
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. No mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential benefits...
A mobile-friendly site (or app) is not an end; it is a means to that end. via Search Engine Watch http://ift.tt/1lhFZU8
